This year’s Super Bowl commercials were largely uninspired and forgettable, but there was one notable exception. Sprint’s Connectile Dysfunction ad took us by surprise with its clever wordplay and dead-on parody of the drug industry. Hilarious. If only we had thought of that!
Sadly, we did think of it, but Sprint beat us to the punch. Here’s a mockup we were working on last week, days before the Super Bowl:
It looks different than Sprint’s campaign, but the basic spoof (”keep your Internet/mobile connection up with OpenDNS/Sprint”) is exactly the same.
Oh well. We won’t be launching our version of the joke — there’s no way our 3-person marketing team can compete with Sprint — but at least we can look back and say we had a Good Idea. 
Daniel Aleksandersen
Your marketing team is only three people? Could you please showcase what they have done to promote OpenDNS?
posted on February 6th, 2007 at 2:53 am
Tadej
Hehe yeah, I must say, it’s quite a funny ad.
Tadej from Slovenia
posted on February 6th, 2007 at 5:29 pm
Tony Chen
You could still use it. People will think, “I saw that one before”.
posted on February 14th, 2007 at 9:12 pm